South Bend Lions welcomes hummel as new apparel partner


Danish-based sportswear company will supply the club with uniform and equipment in an exclusive multi-year partnership

South Bend, IN (February 09, 2021) — South Bend Lions has agreed an exclusive multi-year partnership with European sports brand hummel as the club’s first official apparel and equipment supplier.

Founded in Denmark in 1923, hummel has grown into an internationally renowned sportswear provider, partnering with the Danish national teams and top-flight clubs across Europe. In recent years the company has joined forces with an increasing number of clubs, including Forward Madison and Maryland Bobcats in the US.

Last May, South Bend Lions unveiled the design of its inaugural home and away uniforms to much acclaim, only for production to be disrupted by the impact of the COVID-19 pandemic. In addition to producing the playing uniforms, hummel will provide the club with training wear, equipment, and an impressive range of supporter merchandise.

Chris Rivett, South Bend Lions co-founder, said: “hummel is a globally respected soccer brand with a rich history in the game and we are honored that the business sees a benefit in working with us as it grows its presence in North America.

“The two organizations are aligned by their values, and we look forward to supporting hummel’s mission of doing good while doing business. The passion and willingness to support the integrity of the city flag jersey that we revealed last year was evident from our first conversation and we can’t wait to see our unique design turned into a top-quality uniform that the players can wear to rep the Bend in our forthcoming USL League Two season.”

“we can’t wait to see our unique design turned into a top-quality uniform that the players can wear to rep the Bend.”

Chris Rivett

Jeff Duback, hummel US Country Manager, said: “We are thrilled by the opportunity to be working with South Bend Lions and look forward to growing with them over the years. This partnership aligns perfectly with both our global and local goal to ‘change the world through sport’.

“We are confident that the quality and value will be well received by the growing legion of Lions fans.”

South Bend Lions would like to thank all supporters who preordered the jersey for their patience. A new range of hummel products will be available to purchase from in the coming weeks.

hummel - the official apparel and equipment supplier